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Achieving success particularly for small and medium businesses is synonymous with symbiotic relationship between competitors within an industry, potential competitors, suppliers, buyers and alternative solutions to the problem being addressed.

Porter's Five ForcesMichael Porter described a concept that has become known as the "five forces model". Using this model, business leaders can develop a strategic edge over rival firms by better understanding, the industry context in which the firm operates.  After going through this article, do get back to me about how to apply these principles in your CRM applications (AMDOCS CLARIFY, SAP, SIEBEL, and MICROSOFT CRM). For more information, click here.
 

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